About Us

INNOVAZIONE VERSILIA SHOP, a historic home linen shop is a symbol of Forte dei Marmi.
Already Mrs. Dorilla in the 50s with her imagination and originality invented the fashion of beach towels for sunbeds and deck chairs with personalized sponges and embroidery.
Today at number 9 of Via Carducci n. 9 is the son Paolo who is waiting for you.

INNOVAZIONE VERSILIA will put a strain on the self-control of women of all ages, impossible to remain insensitive to the originality, price and quality of the items presented by Paolo and all his staff.

INNOVAZIONE VERSILIA has managed to stand out on the national market thanks to the quality of its sponges, together with the service provided and creativity, thanks also to the embroidery machine to customize towels, towels, bathrobes with more originality, it will be possible to make your home decor unique and inimitable.

INNOVAZIONE VERSILIA also produces customized supplies for bathing establishments, swimming pools, yachts and much more.

We are waiting for you!